For Those About to Rock (We Salute You)!
So, there you have it. Two American heritage brands co-headlining a tour you didn't know you needed seems like a marriage made in heaven to this product marketer.
Fender states that "the collaboration is built around the defining black and blue lived-in denim uniform worn by rockers for decades", and this rocker can't disagree, but as a product marketer, it would allude to so much more.
The launch campaign features several notable faces from the music industry, including rock and roll progeny and acclaimed fashion model Georgia May Jagger, global recording artist and guitarist Orville Peck, and country artist Stephanie Quayle.
Not bad for an analogue product from the 1950s. Fender (I salute you).
Stay safe. Look after one another.
* Electric Guitars Market Size, Share & Trends Analysis Report By Product (Hollow-body, Solid-body), Distribution Channel (Offline, Online), By Type (Lead/Rhythm, Bass), By Region, And Segment Forecasts, 2021 - 2028. https://www.grandviewresearch.com/industry-analysis/electric-guitars-market
** Fender/YouGov new guitar player landscape 2021. https://spotlight.fender.com/newsroom/news/844